How did the majority of these emails get on your list?
Is your sending domain authenticated with DMARC?
Have you run this list through a validation tool?
What brought you here today?
This is one of the most common patterns I see.
Critical RiskPurchased or scraped lists cannot be "validated" into safety. The addresses may exist, but they are full of recycled spam traps that tools miss.
Validation checks if an email exists. It does not check if they want to hear from you, or if the address has been converted into a trap. Sending to this list puts your domain at risk.
Review My Emails specializes in protecting the reputation of permission-based senders. Cold email relies on different mechanics.
My "Suppress" criteria are designed for newsletter and marketing lists. They would be too strict for cold outreach goals, where you expect low engagement by design.
This is one of the most common patterns I see.
CriticalAn ESP warning is the final straw. Your reputation is already damaged. Automated cleaning alone will not get you reinstated.
You need a remediation strategy, not just a clean list. I help identify the root cause and build a path back to good standing with your ESP.
This is one of the most common patterns I see.
High RiskYou paid for syntax checking. You were punished for reputation. A "Valid" email can still be a spam trap or chronic complainer.
Automated tools cannot see behavioral history. They check code, not context. I find the "Valid but Dangerous" addresses they miss.
This is one of the most common patterns I see.
High RiskWithout proper DMARC authentication, even a clean list can land in spam. This is a fixable issue, but it needs attention before list cleaning matters.
Domain authentication tells inbox providers you are who you say you are. Without it, your emails look suspicious regardless of list quality.
This is one of the most common patterns I see.
Medium RiskCatch-all domains accept everything. Validation tools cannot tell you which addresses are real. I can.
A large percentage of business domains are catch-all. Validation marks them "Unknown" because it cannot verify. Pattern recognition and engagement history tell a different story.
This is one of the most common patterns I see.
Medium RiskNo bounce spike. No warning. Just a quiet decline as dead weight accumulates and inbox providers filter you to spam.
This is the hardest problem to diagnose because there is no event. Your list has accumulated decay, and it is dragging down your engaged subscribers.
This is one of the most common patterns I see.
Low RiskHealthy lists still decay by about 22% every year. A preventative review before a big send catches recycled traps that formed since your last campaign.
You are doing the right things. A safety check ensures you do not accidentally hit a trap that did not exist last time you sent.